Movado was founded in 1881 in La Chaux-de-Fonds, Switzerland, by Achille Ditesheim, and quickly gained recognition for elegant and innovative Swiss watchmaking. The name “Movado,” meaning “always in motion” in Esperanto, was adopted in 1905 to reflect a modern, progressive spirit. Throughout the 20th century, Movado became known for its design-driven approach, producing refined dress watches and pioneering modernist aesthetics. Its most iconic creation came in 1947 with the Museum Watch, designed by artist Nathan George Horwitt, featuring a minimalist black dial with a single dot at 12 o’clock symbolizing the sun at high noon. This design was the first watch dial ever accepted into the Museum of Modern Art’s permanent collection, cementing Movado’s reputation as a fusion of art and horology. In the following decades, Movado expanded globally, aligning itself with art, architecture, and cultural sponsorships. Today, it remains a symbol of modern design and accessible luxury, carrying forward over a century of Swiss craftsmanship and innovation.