Mido was founded in 1918 in Biel/Bienne, Switzerland by Georges Schaeren, with its name derived from the Spanish “Yo mido” meaning “I measure.” From the beginning, Mido combined functional innovation with refined design, quickly becoming known for its reliability and elegant style. In the 1930s, Mido launched the Multifort line, one of the first antimagnetic, water-resistant, and shockproof watches with an automatic movement, which established the brand as a pioneer in durable everyday timepieces. The company also developed the Aquadura cork-crown sealing system, enhancing water resistance long before modern gaskets became standard. During the mid-20th century, Mido gained international recognition for its clean, timeless aesthetics and dependable technology, while also producing iconic models like the Commander and Ocean Star. The brand’s philosophy, “Timelessness is the true elegance,” emphasizes classic design that resists trends. Today, as part of the Swatch Group, Mido continues to produce high-quality Swiss watches with a focus on architecture-inspired design, robust engineering, and accessible luxury, appealing to collectors and enthusiasts who value heritage and precision.