Founded in 1832 in Saint-Imier, Switzerland, Longines is one of the oldest watch brands still in continuous operation today. Its winged hourglass logo, registered in 1889, is one of the earliest internationally trademarked emblems in watchmaking. Throughout the 19th and 20th centuries, Longines became renowned for its high-precision chronograph movements and served as the official timekeeper for numerous Olympic Games and motor races. The period from the 1940s to the 1970s is considered a golden era for the brand, marked by elegant designs, robust in-house calibers, and iconic lines such as the Flagship, Conquest, Ultra-Chron, and military watches. After joining the Swatch Group in 1983, Longines repositioned itself in the elegant yet accessible luxury segment while preserving its Swiss craftsmanship and nearly two centuries of horological heritage.