Concord is a Swiss luxury watch brand founded in Biel/Bienne in 1908, known for blending Swiss precision with refined, often avant-garde design. During the early 20th century, Concord gained a reputation for crafting high-quality gold and platinum timepieces, frequently supplying prestigious retailers like Tiffany & Co. and Cartier in the U.S. The brand rose to prominence in the 1970s and 1980s under the North American Watch Company (now Movado Group), introducing icons such as the Concord Delirium—at its debut in 1979, the world’s thinnest analog watch at just 1.98 mm—and the Mariner and Saratoga lines, which embodied the era’s luxury-sport aesthetic. Concord became synonymous with technical innovation and elegant minimalism, often using sapphire crystals, integrated bracelets, and slim quartz movements. Though its visibility waned in the 2000s, Concord remains an emblem of Swiss design ingenuity and the daring creativity of the late 20th-century watch industry.