Bvlgari, founded in Rome in 1884 by Greek silversmith Sotirios Voulgaris, began as a jewelry house blending Greek and Roman motifs with Italian craftsmanship. It entered watchmaking in the 1940s but gained prominence in the 1970s with the introduction of the Bvlgari Bvlgari watch, a bold design inspired by Roman coins. In 1980, the brand established the Bvlgari Time subsidiary in Switzerland, solidifying its commitment to haute horlogerie. Over the years, Bvlgari acquired Daniel Roth and Gérald Genta, integrating high complications and design innovation into its portfolio. Today, Bvlgari is renowned for ultra-thin movements, notably the Octo Finissimo line, merging Italian design flair with Swiss technical mastery.