Corum is a Swiss luxury watch brand founded in 1955 in La Chaux-de-Fonds by René Bannwart and his uncle Gaston Ries. From the beginning, Corum focused on unconventional design and technical creativity, quickly distinguishing itself from more traditional Swiss maisons. The brand became famous for iconic creations such as the Coin Watch—crafted from genuine gold coins—the nautical-inspired Admiral’s Cup with its colorful pennant hour markers, and the Golden Bridge, introduced in 1980, featuring an extraordinary linear baguette movement suspended within a sapphire case. Corum consistently embraced bold aesthetics and experimental concepts, later expanding into avant-garde collections like the oversized Bubble series. While many Swiss brands emphasized conservatism, Corum built its identity around artistic expression, architectural movement design, and playful luxury. Today, Corum remains respected for its originality and willingness to challenge conventional watchmaking, making vintage and modern pieces alike appealing to collectors seeking distinctive Swiss horology beyond mainstream classics.