Rado is a Swiss watch brand founded in 1917 in Lengnau, Switzerland, originally under the name Schlup & Co. Renamed Rado in 1957, the brand became known for its pioneering use of innovative materials in watchmaking. In 1962, Rado introduced the DiaStar, the world’s first scratch-resistant watch, using hardmetal and sapphire crystal. Throughout its history, Rado has led the industry in material innovation, including the use of high-tech ceramic, plasma ceramic, and Ceramos™. The brand is celebrated for its sleek, minimalist design and focus on durability, combining form and function in a modern aesthetic. Now part of the Swatch Group, Rado continues to push the boundaries of contemporary watchmaking through its design-forward approach and technological advancements.