Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard began as a precision watchmaker and gained recognition for its reliable chronometers. In 1963, the company was acquired by Karl Scheufele, a German goldsmith and watchmaker, who transformed it into a global luxury brand. Chopard is now renowned for both high-end Swiss watches and fine jewelry, with iconic collections like the Happy Diamonds, Mille Miglia, and L.U.C. The brand is also known for its commitment to sustainable luxury, using ethical gold and supporting artisanal mining, while remaining an independent, family-owned maison based in Geneva.